About the Campaign
The Campaign for Patient Access was launched by the American College of Cardiology in December 2009 as a national effort to reverse Medicare physician fee schedule cuts that threatened cardiovascular care. The site provided background on the issue, the ACC's legislative and legal response, resources for patients and practices, a newsroom tracking coverage across the country, and ways for supporters to share their stories and support the campaign.
From the Newsroom
Medicare Meltdown: Access to Health Care in "Critical Condition"
A press release warning that cardiology access was in critical condition due to Medicare payment cuts.
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Cardiology Takes Legal Action Against Medicare
The ACC filed suit against HHS Secretary Kathleen Sebelius over the 2010 Physician Fee Schedule.
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ACC Statement on Health Care Reform
The ACC used the State of the Union address to highlight the need to reverse the Medicare cuts.
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Medicare Patients and Physicians Join Petition Drive
Patients and physicians in Washington, DC joined a petition drive calling on Congress for Medicare reform.
Read moreHow To Build A Bipartisan Coalition To Support Fair Medicare Reimbursement
Fair reimbursement is a health access issue, not merely a dispute over accounting schedules. When payment rates fail to reflect the cost of specialist care, practices may reduce appointments, delay investment in equipment or stop accepting publicly funded patients. The result is felt by people waiting for diagnosis and treatment, particularly older patients and those living outside major centres.
The American experience offers useful lessons for Australian advocates, even though Medicare structures differ. In Australia, debates about Medicare Benefits Schedule indexation, bulk billing, private health cover and specialist availability raise similar questions about whether clinicians can continue providing timely, high-quality care. A strong coalition must connect these policy details with the everyday realities of patients, practices and communities.
Coalition Starts With Shared Stakes
A bipartisan coalition begins with a proposition that can be accepted across political lines: patients should be able to obtain appropriate care when they need it, and clinicians should receive sustainable payment for skilled work. This framing avoids language that makes reimbursement appear to be a professional self-interest campaign. It places access, continuity and safety at the centre.
The message should be specific enough to be credible. Explain how a proposed fee reduction could affect appointment capacity, diagnostic testing, nursing support, after-hours coverage or the viability of a regional clinic. In Australia, a cardiology practice in outer Melbourne may face different pressures from one serving the Pilbara or rural Queensland, yet both can describe how workforce costs and administrative demands influence access.
Coalition partners should agree on a small number of shared outcomes. These might include protecting vulnerable patients, maintaining specialist services in underserved areas, supporting evidence-based care and creating predictable reimbursement rules. A focused agenda gives elected representatives something practical to support instead of asking them to endorse an abstract complaint about health funding.
Translate Payment Policy Into Patient Access
Payment policy is often expressed in technical language that excludes the people most affected by it. Terms such as conversion factors, relative value units and annual adjustments may be necessary in legislative discussions, but they should be translated into plain consequences. A patient story becomes stronger when it shows the path from a funding decision to a missed appointment, a longer journey or a delayed procedure.
Use careful evidence rather than dramatic claims. Compare appointment numbers, travel distances, waiting periods and practice operating costs before and after a reimbursement change where reliable data is available. Australian audiences understand the importance of local context: a patient in western Sydney may have several hospitals nearby, while someone in regional South Australia may need to travel hours for a specialist assessment.
The best case combines a measurable trend with a human account. A practice can explain that a lower payment rate makes it harder to employ sonographers or maintain imaging equipment; a patient can explain what happens when the next available appointment is weeks away. Together, these accounts make reimbursement reform understandable to journalists, ministers, opposition members and community organisations.
Bring Unusual Allies To The Table
Doctors and professional colleges are essential voices, but a coalition gains credibility when it includes people who do not share a professional identity. Patient advocates, carers, disability organisations, rural health networks, nurses, allied health workers and hospital administrators can explain how funding instability affects the broader care pathway. Employers and community leaders may also support reliable access because untreated illness can lead to absence from work and greater pressure on families.
Bipartisan work requires disciplined outreach. Begin with representatives who have a demonstrated interest in ageing, regional services, disability, small business or workforce policy. In Canberra, a meeting with a government member and an opposition senator may produce different political language, but both can respond to evidence from constituents. Local members should receive material that reflects their electorate rather than a generic national brief.
Coalition leaders should also make room for principled disagreement. A conservative partner may focus on fiscal responsibility and service sustainability, while a progressive partner may emphasise equity and the needs of disadvantaged patients. These positions can coexist if the campaign seeks transparent payment methods, measurable outcomes and protection for people at risk of being left without care.
Build A Practical Coalition
A working group needs clear responsibilities, consistent language and a process for resolving disagreements. Establish a small steering group with patient, clinical, rural and policy representation, then create an evidence register so every public claim can be checked. The following foundations help keep a coalition effective:
- A shared statement connecting fair reimbursement with timely, safe patient care
- Regional data showing how payment pressures affect metropolitan and rural services
- Patient consent procedures for using personal stories in public advocacy
- A media protocol covering spokespeople, approvals and responses to criticism
- A calendar linked to budget cycles, consultations, hearings and parliamentary sitting periods
The coalition should then convert support into visible, lawful action. Give each participant a role suited to its reach: clinicians can brief policymakers, patients can submit stories, researchers can review evidence and community groups can host local events. In Australia, a town-hall meeting in Newcastle or a briefing in Brisbane can create stronger local engagement than a national statement alone.
Practical coordination can be organised around the following activities:
- Meetings with government, opposition and crossbench offices using the same core evidence
- Short patient and clinician videos with clear permission and privacy safeguards
- Local media briefings that connect national policy to nearby services
- Written submissions to relevant reviews, inquiries and budget consultations
- Public progress updates showing which concerns have been raised and answered
A coalition should measure activity as well as results. Track meetings held, organisations represented, patient stories collected, media coverage secured and policy commitments received. This record demonstrates seriousness and helps participants see that their contribution is producing momentum.
Use Evidence And Personal Stories
Personal stories are persuasive when they preserve dignity and show a clear public interest. Ask patients to describe the service they needed, the barrier they encountered and the practical effect on their health or family. Avoid encouraging people to disclose more than they wish. Written consent should state where the story may appear, whether names will be used and how the person can withdraw permission.
The campaign newsroom provides a useful model for organising public updates, news coverage and campaign messages around a reimbursement issue. Australian advocates can adapt that approach for local audiences by pairing a national policy explanation with a local patient voice, a clinician perspective and a concise statement of the requested action.
Evidence should be refreshed regularly. A payment proposal may change during negotiations, and old figures can undermine trust. Use independent reviews, government statistics, practice-level information and clearly labelled estimates. Where data is incomplete, say so and explain what further information is needed. A coalition that acknowledges uncertainty is more credible than one that presents every projection as fact.
Visual communication can make complex information easier to use. A one-page brief might show how reimbursement influences staffing, appointments and equipment in a typical practice. A map can identify areas with long travel times or limited specialist availability. In a country as geographically diverse as Australia, showing the difference between central Sydney and remote Western Australia can prevent urban assumptions from shaping the entire argument.
Turn Agreement Into Durable Action
A bipartisan coalition should ask for specific, achievable reforms. Depending on the policy setting, these may include a transparent review process, inflation-aware annual updates, targeted support for underserved areas, protection for essential diagnostic services or consultation with patients and clinicians before major changes. A request with a defined mechanism is easier for policymakers to evaluate and harder to dismiss as general dissatisfaction.
Timing matters. Engage before a budget is finalised, before a fee schedule is published and before a parliamentary committee closes submissions. Prepare short briefing notes for different audiences: a fiscal version for treasury officials, an access version for health policymakers and a constituency version for local members. Consistency in facts matters, while flexibility in emphasis allows the coalition to reach different decision-makers.
Public support must continue after an announcement. Nominal increases may fail to keep pace with staffing, rent, insurance, technology and compliance costs. Build a review date into the campaign, maintain relationships with participating organisations and publish an account of progress. This is particularly important in Australia, where annual policy debates can overlap with state health pressures, workforce shortages and changing private insurance arrangements.
The coalition’s long-term value lies in making fair reimbursement a shared civic concern. When patients, clinicians and community representatives speak with evidence and respect, partisan differences become less important than the practical goal of preserving access. A disciplined campaign can help policymakers see that sustainable funding supports both responsible public spending and dependable care.
Bring together a small cross-party working group, identify the local access evidence it needs and invite patient organisations, clinicians and regional representatives to contribute. Prepare a concise statement of shared principles, collect consented stories and request meetings with decision-makers from every major political perspective. Use the evidence to advocate for reimbursement rules that keep vital services available to the people who depend on them.
Campaign for Patient Access