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A national public affairs campaign launched by the American College of Cardiology in December 2009 to oppose Medicare physician fee schedule cuts affecting cardiology patients and practices.

About the Campaign

The Campaign for Patient Access was launched by the American College of Cardiology in December 2009 as a national effort to reverse Medicare physician fee schedule cuts that threatened cardiovascular care. The site provided background on the issue, the ACC's legislative and legal response, resources for patients and practices, a newsroom tracking coverage across the country, and ways for supporters to share their stories and support the campaign.

From the Newsroom

Capitol building dome against a pale sky, conveying federal policy and legislative action
April 30, 2010

Medicare Meltdown: Access to Health Care in "Critical Condition"

A press release warning that cardiology access was in critical condition due to Medicare payment cuts.

Read more
Gavel on a dark wooden bench in a courtroom setting, suggesting legal proceedings
December 29, 2009

Cardiology Takes Legal Action Against Medicare

The ACC filed suit against HHS Secretary Kathleen Sebelius over the 2010 Physician Fee Schedule.

Read more
A stack of newspapers with a muted gray and off-white palette, suggesting breaking health policy news
January 12, 2010

ACC Statement on Health Care Reform

The ACC used the State of the Union address to highlight the need to reverse the Medicare cuts.

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A wide shot of a diverse group of healthcare professionals and advocates gathered around a conference table, deep in discussion
April 12, 2010

Medicare Patients and Physicians Join Petition Drive

Patients and physicians in Washington, DC joined a petition drive calling on Congress for Medicare reform.

Read more

How Fee Schedule Changes Shape Independent Cardiology Practices

Independent cardiology practices are often judged by their clinical reputation, but their ability to keep serving patients depends on a less visible equation: reimbursement, staffing, rent, technology, compliance and the time required for each appointment. When a fee schedule changes without matching the real cost of care, even a well-run practice can become financially fragile.

For Australian cardiologists, the terminology can be confusing. The United States Medicare physician fee schedule is not the same as Australia’s Medicare Benefits Schedule, yet the underlying issue is familiar: government-funded rebates and private payments influence whether practices can employ enough clinicians, invest in equipment and accept patients who need longer or more complex care.

The effects are rarely immediate. A practice may first reduce appointment availability, postpone equipment upgrades or rely more heavily on bulk billing and private fees. Over time, these choices can affect waiting lists, regional access and the range of services available outside large hospital networks.

Why Reimbursement Changes Matter

A fee schedule is more than a list of prices. It determines how much revenue a practice can generate for consultations, diagnostic testing, monitoring and procedures. That revenue must cover wages, administration, information technology, indemnity insurance, premises, consumables and the time clinicians spend reviewing results or coordinating hospital care.

Cardiology is particularly exposed because many services require expensive infrastructure. Echocardiography, stress testing, ambulatory rhythm monitoring and vascular investigations depend on trained technicians, maintenance contracts and reliable reporting systems. If reimbursement falls while these costs rise, the margin attached to each service becomes narrower.

Independent practices usually have fewer financial buffers than large hospital groups. A major health network may spread administrative or equipment costs across several departments, while a small clinic has to absorb them from its own patient volume. A modest fee reduction can therefore change whether a service remains viable, especially when appointments are complex or patients have multiple conditions.

The pressure is also felt through indirect changes. If a rebate makes a longer consultation less sustainable than a brief review, clinicians may face pressure to move through appointments faster. That can undermine careful risk assessment, medication adjustment and shared decision-making, even when the formal fee schedule has changed by only a small percentage.

The Independent Practice Business Model

Many independent cardiology practices balance several types of work. Private consultations may subsidise lower-paid services, while testing brings in revenue that supports nurses, technicians and reception staff. A change affecting one part of the schedule can disrupt the entire model if patients are referred away from services that no longer cover their delivery costs.

Bulk billing decisions are especially sensitive. Patients often assume that a practice can absorb a gap between the government rebate and the cost of care, but the gap may include staff time, rent and clinical overheads. When rebates are inadequate, practices may introduce out-of-pocket fees, limit concession arrangements or reduce the number of bulk-billed appointments.

That can create a difficult choice for clinicians. Charging a gap may preserve the practice’s capacity, but it can deter pensioners, people managing several medicines and families facing repeated appointments. Absorbing the cost can protect short-term patient access while placing the practice under financial strain. Neither option solves the underlying mismatch.

The business impact can extend to recruitment. A practice with declining margins may struggle to offer competitive salaries, professional development or flexible hours. Cardiologists may choose metropolitan hospitals or larger corporate groups instead, leaving independent clinics with fewer specialists and less succession planning.

What It Means For Australian Patients

Australia’s geography makes practice viability a patient-access issue. A clinic in Newcastle, Geelong or outer Melbourne may serve a broad catchment that includes older residents and people who cannot easily travel to a tertiary hospital. In regional Queensland, Western Australia or Tasmania, the next available cardiologist may be several hours away by car or require a flight.

The problem is sharper for Aboriginal and Torres Strait Islander communities and for people living in remote areas. Outreach clinics, visiting specialists and coordinated telehealth can help, but these models still require funding for travel, technology, local staff and follow-up. If fee changes make outreach unprofitable, services may retreat to major centres.

Waiting times can lengthen when practices reduce sessions or stop offering lower-margin tests. A patient who needs assessment for chest discomfort, atrial fibrillation or heart failure may remain on a general practice waiting list longer than is clinically desirable. General practitioners then carry more responsibility for interim monitoring and treatment decisions.

Preventive cardiology can be particularly vulnerable. Lipid management, blood pressure review and cardiovascular risk assessment may appear less urgent than procedures, yet they prevent serious events and often require repeated counselling. The implications of funding decisions for specialist prevention are explored in lipid clinic access, especially where patients need sustained support rather than a single consultation.

Australian patients also navigate different payment expectations from those in the United States. They may use Medicare, private health insurance or a combination of both, while facing out-of-pocket costs for specialist visits and tests. Clear communication about fees matters, but transparency cannot compensate for a system that makes essential services commercially unsustainable.

Clinical Quality And Long-Term Viability

Financial pressure can alter clinical priorities without anyone deliberately lowering standards. A practice may defer replacement of an ultrasound machine, reduce nurse-led education or limit time for complex medication reviews. Each decision may seem manageable in isolation, but together they can reduce the breadth and continuity of care.

Independent cardiologists also provide services that are difficult to measure through a single item number. They communicate with general practitioners, review hospital discharge summaries, answer patient queries and coordinate referrals to electrophysiology, cardiac rehabilitation or surgery. These activities support safety but may receive little direct reimbursement.

Fee schedule instability makes planning harder. Practices need confidence to sign a lease, employ a technician or invest in digital systems. If policy changes arrive with limited notice, owners may delay capital spending and operate with older equipment. That can affect efficiency, reporting times and the ability to introduce new models of care.

A viable practice can benefit the wider health system. It provides alternatives to hospital outpatient departments, creates local employment and helps patients receive care closer to home. When independent clinics close or consolidate, hospitals may inherit demand without receiving the staff, rooms or funding required to manage it promptly.

Steps Practices Can Take To Protect Access

No individual clinic can control government pricing, but practices can make the financial and clinical consequences of fee changes visible. Consistent data on appointment demand, bulk-billed services, waiting times, staffing costs and patient travel can support discussions with professional bodies, policymakers and local health networks.

Practices should also examine which services are genuinely sustainable and which are being quietly subsidised. That review should include clinical value, equity and downstream effects rather than focusing only on revenue per appointment. A low-margin prevention service may reduce emergency admissions and deserve protection even if its immediate income is modest.

Useful actions include:

  • Track the full cost of each consultation, test and follow-up pathway, including nursing, administration and reporting time.
  • Explain fees, rebates, concession policies and payment options in plain language before appointments are booked.
  • Protect high-value preventive services such as lipid management, hypertension review and cardiac rehabilitation referrals.
  • Build referral and telehealth partnerships with general practices, hospitals and regional health services.
  • Use waiting-list, cancellation and travel data to demonstrate where reduced capacity is affecting local patients.
  • Plan equipment replacement and workforce needs before financial pressure makes investment unavoidable.
  • Support professional advocacy that links reimbursement decisions with access, quality and health outcomes.

These measures are not substitutes for fair funding. They can, however, help practice owners identify risk earlier and show decision-makers what is lost when a service becomes unviable. They also give patients and referring doctors a clearer picture of why appointment models or fees may change.

The strongest response combines operational discipline with public advocacy. Cardiologists can work with the Royal Australian College of General Practitioners, state health departments, consumer groups and professional colleges to present evidence about access gaps. Patients can add an important perspective by describing delayed care, travel burdens and the value of local specialist relationships.

Independent cardiology practices should document the consequences of fee schedule changes now, before reduced capacity becomes normal. Share credible data with policymakers, professional organisations and community representatives, and support funding decisions that keep specialist cardiovascular care available in every part of Australia.

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Share Your Story

Tell us how Medicare cuts affected access to cardiovascular care. Stories could be reviewed and submitted to local news outlets as part of the campaign's outreach.